something is great about this place… when alcohol runs out, a magical invisible hand hands you another, another glass, full to its brim, nice and shiny… alcohol. I don’t know why but I keep thinking about this line that I first saw printed on t-shirts all over bangkok maybe too long ago… same same on the front… but different on the back… it keeps recurring in my head… same same… different… hey isn’t that what danny miller’s saying in his theory of materiality? if only I can write this in my essay, or find an intelligent way to put across the exact meaning of ‘same same but different’. So what I think same same but different really means is…. zomg.. why do I feel that I can write 20000 words on this, yet can’t type fast enough…
Well, here it goes, as fast as thoughts can be punched to letters… Some postmoderinist think that there’s a global homogeneity when it comes to culture, that the more people consume products of the global economy, the more they consume that value/idea that the product sends out. That means… i guess that the whole world, in let’s say the next 10 years will be one culture… we will all be the same. Just same same…everyone who eats cadbury chocolate believes in that silky, chocolaty goodness. Maybe a better example would be everyone who buys VANS shoes, treasure this punkrock, relaxed way of living… I don’t know… can’t think of a good example.. Anwyay… by viewing objects as carrrying the same message/value to different cultures is like falling right into the traps of marketing schemes… isn’t it? That you can be this person if you use this product… And the fact that marketing schemes differ in strategies across regions… give a clue that there is a difference anyway?
I think what I’m trying to say is that, yes we consume products of the global economy, yes to facebook being used everywhere, in every country…but… it is different… it is different because facebook will be used differently in different regions… as different as vegetables are to meat. it is embraced differently. So yes… it is facebook… but hey.. it’s different. back to chocolate.. hmmm maybe i should have some chocolate.. but yea cadbury chocolate may be a must for a culture in christmas… but it may be a product that becomes a ‘must have’ for a new born baby… erh don’t know if I’m making any sense at all.. but hey… we consume same things, but have different expectations/conceptions/ideas about the same thing. There will not be a decrease in the diversity of cultures because of mass consumption but a very specificity in consuming a similar product. Ahhh… i am losing myself even… oh well… we are same same but different… even when you talk about mass consumption..
